Why B2B Brands Should Invest in Branded Content Hubs on Major Sites
Creating branded content hubs on major publisher sites offers numerous benefits for B2B brands - from thought leadership to improved SEO. Here's why you should care.
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The Blueprint to ABM Success
Account-based marketing (ABM) emerged in the early 2000s as technological advancements in CRM systems, marketing automation platforms, and data analytics tools enabled organizations to implement ABM strategies at scale. As Hubspot highlights, ‘ABM helps your business work and communicate with high-value accounts as if they’re individual markets. By doing this — along with personalizing the buyer’s […]
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The New Buyer Journey – Post Purchase
The C-suite has just announced its business strategy and plans for 2024. The senior marketing and sales management teams are anxiously looking at each other. They were expecting an ambitious growth strategy and higher targets, but not this ambitious! The conversation turns to how the different business teams are going to deliver. Sales want more […]
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The New B2B Buyer Journey – Pre Purchase
B2B technology buyers are more empowered than ever before. They can access a wealth of information and research products and services at their own pace, often without reaching out to suppliers. This means that marketers need to be more strategic in their approach to lead generation. In this article, you will learn how to generate […]
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Building Revenue Streams for Your B2B Content Hub
For B2B publishers, content hubs present a major opportunity to engage audiences while generating sustainable revenue. As centralized platforms for housing educational and engaging content, hubs allow brands to share diverse material with their target users. But how can you actually make money from your content hub? Let’s explore some of the top monetization strategies: […]
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Why Marketers Need an Always-On Lead Generation Strategy?
‘Businesses ‘who adopt an “always-on” demand generation approach and become proficient in the science of sales will be better positioned to outperform their competitors, increase profitability, and drive greater shareholder value,’ announced Forbes magazine in 2019. According to Gartner’s annual CMO Spend and Strategy Survey. The report reveals that CMO’s marketing budgets have not returned to […]
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Decoding the B2B Buying Committee
B2B sales processes often involve multiple decision-makers, forming what's known as the "buying committee." While this collaborative approach ensures a thorough evaluation of potential solutions, it also introduces unique challenges for B2B marketers. This article will explore the intricacies of the B2B buying committee and offer actionable solutions to address the associated challenges.
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The Hidden Price of Poor-Quality Lead Data: Making the Case for Data Validation
No matter what area of digital marketing you specialize in – data reigns supreme. For most B2B businesses, lead data has replaced salespeople's little black books of contacts, with data that marketers use to identify and nurture prospective clients.
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Death Of The Salesperson?
The roles of sales and marketing are changing, with the customer now in control. Sales teams need to focus on helping customers to buy, rather than selling to them. This means working closely with marketing to create a seamless customer experience. Companies are appointing Chief Revenue Officers to manage both sales and marketing, and merging the two teams.
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Establishing Thought Leadership through Value-Driven Content
In an era where information is pervasive and attention spans are dwindling, establishing thought leadership through content creation has evolved into an art and science amalgamation. Thought leadership isn’t just about being known, it’s about being known to make a difference. It is established when individuals or organizations are recognized as authorities in specialized fields […]
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Maximizing B2B Lead Generation Through LinkedIn
A Comprehensive Guide to Utilizing Platform Features for Business Client Acquisition LinkedIn, with its professional-oriented network, provides a fertile ground for B2B marketers to identify, connect, and engage with potential business clients. In an era where digital presence and interactions are paramount, leveraging LinkedIn’s various features for B2B lead generation becomes an imperative strategy for […]
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Leveraging Sales and Marketing Alignment for Strategic B2B Lead Generation
The Interplay of Sales and Marketing in B2B Lead Generation In the competitive landscape of B2B business, employing strategic lead generation techniques is paramount to securing long-term stability and growth. Lead generation, the process of attracting and converting potential customers into prospects, necessitates a seamless symbiosis between sales and marketing teams to navigate through the […]
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Flipping the Script: Reversing the Marketing Funnel in B2B Marketing
The traditional marketing funnel – a model that illustrates the theoretical customer journey toward the purchase of a product or service – has long been upheld as a stalwart strategy in both B2C and B2B domains. Typically, it commences with ‘awareness’ at the broadest top and funnels down through ‘interest’, ‘desire’, and ‘action’, representing a […]
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Mastering the ABM Approach: Why Account-Based Marketing is Pivotal to B2B Lead Generation and Long-Term Growth
In an age where personalized content is king and competition is fierce, adopting innovative marketing strategies becomes imperative. Account-Based Marketing (ABM), a strategic approach that tailors engagement to specific accounts, has become a linchpin in successful B2B lead generation strategies. This article delves into the profundities of ABM and elaborates on why it’s considered an […]
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7 Tips to Mastering Lead Generation for Technology and Software Businesses
In the competitive world of tech and software, this article will help you crack enterprise-level sales by ensuring your lead generation strategies are as agile and innovative as your software solutions. The article sheds light on seven pivotal strategies, each of which is crucial for marketers as they navigate the complexities of the tech sector, […]
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How to Leverage Content for B2B Lead Generation
Creating content that is not only compelling but also beneficial is pivotal for successful Content Marketing aimed at generating leads, particularly in the B2B sphere. The key objective is to attract prospective clients, build credibility, provide value, and aid in transforming prospects into devoted customers. This article provides an in-depth look at various tactics and […]
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A message is only a message when it’s delivered
Content is the oil of the customer journey. It helps prospective customers move smoothly and easily from one touchpoint one to the next. And just as different machines need different types of oil, so different journeys require different types of content. What makes content much trickier is that, with customers, you increasingly don’t know what […]
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Bringing Branding Back
One of marketing’s eternal challenges is striking the balance between brand and performance; between creating demand and harvesting it. But for the past few years in B2B marketing, building a brand has looked like little more than an afterthought. Digital media has always been a powerful driver towards performance; there was even a period in […]
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Delivering the Right Message to the Right Person at the Right Time
Content strategy is a critical aspect of any marketing plan, as it helps businesses to communicate effectively with their target audience and achieve their marketing goals. According to a study by the Content Marketing Institute, 93% of B2B marketers use content marketing, with nearly half (49%) of the most successful B2B content marketers having a […]
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How to Adapt Your Content Distribution Strategy
The modern business landscape is ever-evolving, mandating B2B product marketers to continually adapt their strategies to remain pertinent. A central part of this evolution is content distribution, which has undergone dramatic transformations in alignment with the way customers engage with and consume content. Understanding Market Trends With the modern customer showing dynamic content interaction preferences, […]
