The validity of publisher lead data averages about 50%, so roughly half the leads you’re paying for are worthless. Even worse, it’s hard to know which ones are sub-standard, so your sales team will quickly become disenchanted. And if you ask your marketing team to validate them, they’ll lose interest rapidly too.
DX matches every lead generated against your criteria, and rejects the ones that don’t qualify. It also checks the validity of information provided by every downloader against a minimum of 16 data points. This means you get the leads you want, and your sales and marketing teams can get on with what they signed up for.