Content that helps differentiate you from your competitors, builds a greater affinity with your customers and generates demand.

Our experience has shown that customers who received content from suppliers that helped advance the decision-making process made the purchasing decision significantly easier and those customers were more likely to buy bigger due to increased confidence.

80%

of B2B decision-makers prefer
remote human interactions or digital self-service, so it’s more important than ever that your content gets seen by the whole buying committee. Especially as most supplier meetings are done once the shortlist has
been concluded.

Our content can help you reap the
following benefits

Cement your brand’s reputation

Our content helps you establish and deepen relationships with the senior business professionals and partners that matter most to your business

Engage stakeholders and prospects

Our content has the gravitas to impress senior business leaders, provide answers and educate the whole of the buying committee about your value proposition.

Generate high-quality leads

A key outcome for our clients is the generation of high-quality leads – at scale – to help drive your demand generation activities

Why DX Content?

Over two decades of experience creating content for B2B audiences, including editing Adobe’s CMO.com in Europe and interviewing some of the top business leaders in Europe about what makes their businesses tick.

Creating insight-driven research, thought-leadership, and content strategy for brands such as Oracle, LinkedIn, Hootsuite, On24, Roche Diagnostics and Mitsubishi Chemical.

What sets us apart?

  • We take a strategic approach to help you develop content programmes that will resonate with the whole of the buying committee.

  • By understanding your customers and the channels they favour, we create content that enables them to make the right decisions at the right time across the whole buyer journey – from awareness and engagement through to making the final purchasing decision.

influence loop illustration

  • We bring an innate understanding of what drives decision-makers within B2B businesses and how to tell your stories to help guide buyers’ decision-making.

“It was great to work in a collaborative partnership where we felt there was a strong sense of flexibility. The content team brought invaluable expertise to both the report and an in-person event for thought leaders too.”

Associate Director Strategy, Financial Services, MovableInk